Mulco maintained its place in the market until it was bought by one of its competitors in 1973. For the three following decades the brand remained dormant on the sidelines only to be reawakened in 2006 by a group of visionary entrepreneurs with 40 years of expertise in the watch industry. A new mission and vision was established for Mulco for the upcoming years.
Never forgotten by its followers, Mulco was able to make a strong comeback with the brand’s fresh new look. Mulco Watches Inc. brought together a dynamic and energetic group of fashion designers and watchmakers to breathe life into a new stunning collection. But, most importantly, the new Mulco inherited the classic seal of quality people have come to expect from the brand.
Mulco is now committed to continuing its legacy by constantly evolving fashion forward and vanguard models and innovating the brand to create the best timepiece you can wear.
Inspired by her father who has 40+ years of experience in the watch industry managing and distributing multiple watch brands, she started getting involved at the age of 16 and learned every detail about watch making.
Jennifer soon noticed that the watch industry was in need of a change. While the fashion industry was blooming, the watch industry remained flat with neither new innovation nor technology. Aiming to fill this gap, she started creating stunning collections that were vanguard and in line with high-fashion trends. This was the first time in the history of the watch industry that a brand was able to speak the luxury and high-fashion language offering timepieces with superior Swiss quality while also adding a unique product proposition: daring, sophisticated and magnificent.
She continues to spread her passion for fashion through everything she touches from watches and eyewear to perfume and pens, giving all those of the Mulco community a timepiece that is intended to magnify personality and lifestyle.
As a mother of three and philanthropist, Jennifer continues to cultivate and diversify her creative talent. This constant evolution further enriches her sense of innovation and, therefore, she is able to provide Mulco with the best of herself.
Mulco’s core values and creativity are a true reflection of her vision as an entrepreneur and leader in the market.